Construction machinery industry stands on the tuyere of "Internet +"

Whether it is Bill Gates or Mark Zuckerberg, whether it is Jack Ma or Ma Huateng, they could not achieve today's status and social influence without one word: Internet. It can be said that the emergence of the Internet has realized the dreams of countless people, accelerated the pace of The Times, and also set off a storm of thought and social revolution.

The emergence of the Internet has changed the way of life and changed the rules of the game.

Some experts explain that since the birth of the Internet to 1.0, 2.0 and 3.0 era, all Internet business models are ldquo; Internet + Traditional Business & RDquo; In the model. The 1.0 era is Internet + information, the 2.0 era is Internet + transaction, and the 3.0 era is Internet + comprehensive services. In other words, “ Internet + & throughout; It is a process in which the Internet integrates traditional business and transforms it into a new business model with Internet attributes.

During the two sessions in 2015, Premier Li Keqiang first raised this issue in his government work report. Internet + & throughout; Action plan. Expert analysis says, first, “ Internet + & throughout; Has been a national policy, its implementation and implementation will be related to the participation and promotion of the part; Second, & other; Internet + & throughout; It is a methodology that will be used by all sectors of society to guide the transformation and upgrading of tens of millions of Chinese enterprises. Third, & other; Internet + & throughout; With a strong sense of mission, it is necessary to implement and carry out.

So, as a policy-sensitive construction machinery industry, in & LDquo; Internet + & throughout; In the action plan, what kind of performance should there be, and will be transformed into a kind of new business model with Internet attributes?

The origin of the construction machinery industry and the Internet can be traced back to the period when enterprises established websites. At that time, newspapers, radio, television and other traditional media competition fierce, network communication with its & LDquo; Short, flat, fast ” The significant advantage of sudden rise, become a dark horse in the industry. “ Internet + Information ” The model of the first to embark on the Internet road of the enterprise tasted no small sweetener.

In 2005, The Internet e-commerce with & LDquo; Flash & throughout; The attitude broke into people's vision, see the market trend, the construction machinery industry resolutely into it, the CONSTRUCTION machinery O2O model between the bustling. “ Iron Arm Mall & RDquo; , & other Sun Mall & RDquo; And other well-known e-commerce brands have been launched, online, offline interactive trading, busy at the same time, the number of transactions continue to climb, a vigorous & LDquo; Internet + Trading ” The party is still going on today.