Construction machinery hydraulic tubing quality first market urgently
In China, the production of hydraulic pipe fittings as the main business of many enterprises, the competition is very fierce. However, more end users prefer imported pipe fittings. So China's hydraulic pipe fitting enterprises in such internal troubles and foreign aggression become & LDquo; Profits are not high and sales are not high.
Chen Jun, general manager of Guangzhou Yuda Hydraulic Equipment Industry and trade Co., LTD., which specializes in hydraulic pipe fittings and is one of the most powerful hose and joint suppliers in South China, is very helpless.
Price war does not solve the problem, the key is to improve the quality of products. This is in the interview yu da hydraulic equipment industry and trade line Chen Jun general manager appeared the most one sentence.
The domestic market urgently needs to integrate price wars such as; Quench thirst
Guangzhou yu da hydraulic equipment industry and trade line into the agent hydraulic pipe industry since 2003, by Chen's many years of hard work, after 2006 years the whole construction machinery market environment, demand for the booming period of rapid growth, the guangzhou yu da hydraulic equipment industry and trade line gradually become in south China's most powerful one of hose fittings and supplier.
Chen Jun said: "In fact, I often personally contact many domestic manufacturers, now the most important domestic is still to fight the price war, on the contrary, the focus on quality is not very tight, what's more, compared with his monthly production of products, the quality is actually different.
China's hydraulic pipe fittings market is too complicated, there are too many small and medium-sized enterprises, they can produce these products with a little investment, the domestic demand will be larger, in order to compete for customers, they have to start from the price. Therefore, when purchasing raw materials, the cost will be reduced to the minimum. When the price of raw materials is lowered, the quality will decline, and the product quality will naturally meet the requirements. If this goes on for a long time, it will inevitably affect the development of this brand.
At present, domestic manufacturers are basically in the price war, but I think each factory should give priority to quality. Because only to ensure the quality of their own products, we do intermediary trade can help them do sales and publicity. If the quality of the product is not up to standard at all, we can only try it, and once there is a problem, we will immediately stop the sale of this product, which is more than worth the loss for each manufacturer.
Manufacturers want to develop, want to increase production, but in fact, the output is often increased, but the quality has declined, this is a contradiction. But for what? In plain English, to make more products to sell. But if quality is not put first, even if output is increased, sales will not be very good, and the increased output will be converted into overstock.
Why do foreign brands do so well? It is because they make it more stable, the same hose for the customer to use, the domestic may be broken in three months, foreign may be used for two to three years.
Overturn end users' dependence on imported products with quality
Chen Jun said, this should start from the beginning of 2000, at that time the domestic market is based on the import of hydraulic pipe, until about 2005 domestic began to do more and more enterprises hydraulic pipe fittings production. Due to the price advantage of domestic brands, Yuda has slowly turned from the agent of foreign brands to many domestic high-end brands.
Although domestic brands have great advantages in price, supply and cycle, there is a certain gap with foreign brands in quality, warranty period, process, appearance and workmanship. It is because many domestic enterprises regard the price more seriously, so they ignore the quality of products, putting the cart before the horse. In addition, the whole construction machinery industry in the past for a long period of time are based on imported products, so some buyers are bound to trust imported brands, there is a certain dependence on imported brands.
I think, if the quality of domestic and foreign quality can reach the same, then we will surely slowly choose domestic products, domestic products will after all in the supply and use of guarantee have certain guarantee. Because I can contact the factory directly at any time if there is any quality problem. Some brands in China and abroad, are generally not looking for one or two domestic agent, one thousand out some quality problems, these distributors are hard to come into contact with the factory directly, we can't directly reflect these quality problems to the manufacturer, if is the domestic manufacturer we can directly reflect the question to him, more can guarantee the rights and interests of our end users.
In fact, now many large domestic factories are also constantly improving, quality and quality after so many years of continuous improvement, but also slowly in line with international standards, many domestic brands have begun to export to Southeast Asia, Central Europe, Africa and other countries. However, it still needs a process to change users' dependence on imported products, and domestic brands still need to continuously improve their own quality.
Develop subjective initiative to explore the way of market development
Guangzhou as the whole domestic and southeast Asia and Africa a construction machinery parts more concentrated place, his radiation scope is relatively wide, the amount of export trade is relatively large. More than 20 years of market accumulation, has become the construction machinery parts throughout the country distribution center, visibility has been very high. But now the wholesale of construction machinery parts in Guangzhou is still relatively concentrated, but other provinces have gradually begun to appear some small wholesale, so now the market in Guangzhou is more difficult to do. Now there are only two things we can do, one is to control the quality well, the other is to make the purchase price more reasonable, so that customers will buy our products.
In general, we specialized in doing hydraulic pipeline agent this piece of peer get along with each other is relatively harmonious, there will not be vicious competition. We have organized a small association of engineering machinery tubing, and we will get together regularly to communicate and exchange ideas and discuss the development direction and survival path of this market.